Cane Bay Dive Shop is a PADI 5-Star Scuba Dive Shop on St Croix in the US Virgin Islands that has been safely guiding divers and snorkelers since 1990. They were looking to overhaul their online presence with a modern, mobile-responsive website that incorporated updated copy geared to increased SEO while adding online booking functionality with the tour booking app Xola.
We also incorporated email capture with Constant Contact to elevate their new and repeat customer reach through email marketing.
Design Aesthetic: Cane Bay Dive Shop had a great library of images both above and below the ocean. We pulled vibrant colors that reflect the hues of the Caribbean Sea while tying in the recognizable Diver Down red flag for a pop of color that quickly catches the eye. Overall the site is photgraphy forward while the copy we created helps to answer potential questions each step along the way.
